Nokia and Samsung rolled out cheaper smartphone models — just after sources saidApple is planning to release a more cost-effective version of the iPhone 4.
Samsung unveiled four new Galaxy smartphones, while Nokia released three new phones that use its Symbian software. An analyst told Reuters that smartphone makers are beginning to release more low-end smartphones in an effort to meet demand and attract mass customers in countries like China and India.
Analysts also suspect Nokia, who has not had a strong smartphone offering, is trying to up the use of its Symbian software to stay afloat.
The demand for low-cost smartphones is growing, according to Reuters.
Samsung forecast on Wednesday cheap models costing below $200 would account for more than half the overall smartphone market by 2015 in volume terms, up sharply from last year’s 16 percent.
“Samsung seeks to expand market share in the emerging market with models costing around $200, as those markets have lower smartphone penetration rates compared with advanced markets,” a Samsung group spokeswoman quoted an executive from Samsung Electronics’ mobile division as telling a meeting of the group’s executives on Wednesday.
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